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How our Marketing & Operations Manager aims to bring her past experience to Orbit Legal

Unsurprisingly, law firms are full of lawyers, who have often come one similar route to get where they are now. They may not have experienced a culture of innovation, or organisations with a diverse and healthy contribution of different voices and ideas. The law sector also weighs heavy with tradition and an expected way of working and communicating.

I am so grateful for the experience I’ve had over the last 20 years, working with some of the most exciting brands, people and workplaces in the UK (thanks to all!).

From everything I’ve learned, here are the top three I am striving to bring to Orbit Legal Ltd :

✍ A straightforward, human way of communicating. Minimise the effort the reader needs to make to understand the core message, in both the language and structure used.

“I didn’t have time to write you a short letter, so I wrote you a long one instead!”. I’m sure we all know a few lawyers guilty of this!

Don’t be afraid to be friendly, formality is often expected by many but enjoyed by few.

💙 Empathy, compassion and understanding in how we do business. Law is a world of facts, structure and process – but buying or selling a business or property can be emotional, and stressful. Lawyers may need to guide and be sensitive. Reassure and remove stress by being clear on the roadmap ahead and key project milestones.

👫 A supportive culture. Find out what counts for team members to feel valued and happy to be at work. It might be big things, or it might be little things. Ask, and don’t rule anything out. Appreciate everyone’s opinion (that’s where innovation comes from!) and celebrate everyone’s successes.

Refreshing? From my experience of law firms, I think so – and will directly influence having a happy team, an innovative business and delighted clients.



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